Case Study
The Venues Collection

Our digital remit consisted of providing ongoing digital marketing efforts across their 8 unique, individual venues through channels such as PPC and Social Media Marketing, we acted as an extension of their internal team, learning each venue's offering and frustrations, identifying areas of opportunity for growth and optimising our campaigns for new bookings across each venue. The strategic use of digital media through paid and organic activity allowed our client to be present across all the key moments, prompting users from the awareness stage down towards conversion and retention.

2021 Q4 vs Q3:
  • 84%

    Increase in new bookings made through Social Media & Google Ads Management across all 8 venues managed

  • 14%

    Decrease in total ad spend across digital channels

  • 35%

    Increase in time spent on site, with a bounce rate of less than 15%

Digital Catalogue Audit: Social Media Marketing| Pay Per Click (PPC)|

The Client

The Venues Collection is a well established collection of 8 modern venues across the greater Sydney region. With breathtaking views, progressive Australian dining, and exceptional hospitality, our client brings unforgettable experiences to life through traditional and business functions. The Venues Collection curates extraordinary experiences for all types of special occasions, from small intimate birthday dinners, to 10,000+ PAX business conferences and weddings.

Project Details

Managing the ongoing digital marketing engagement for The Venues Collection’s offering of 8 Venues, in addition to the Parent Company’s growth, optimising towards bookings on site. Digital marketing activity consists of always on monthly activity across Social & Google Ads, as well as monthly sales promotions to align with events throughout the yearly social calendar.

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