Case Study
White Box Analytics

The team at White Box engaged the X/O Digital team to help develop a bulletproof PPC strategy, navigating users down the funnel through each product campaign to convert on each respective product page on the website. White Box Analytics were previously running PPC activity in house and were looking to handover their ads management to a reputable and growth driven digital agency, so an internal audit of their current digital channels was needed, relying on our technical abilities and industry expertise to assessing to help develop a competitive and winning strategy that would help them reach their performance goals.

2022 Q3 vs Q2
  • 215%

    Increase in Thank You Page submits

  • 63%

    Increase in Goal Completions

  • 1,800%

    Increase in Email Clicks

Digital Catalogue Audit: Pay Per Click (PPC)|

Client

White Box Analytics are data analytics consultants who have been in operation in Sydney since 2014. Working with a number of clients in both Australia and abroad, our client helps companies understand their data, create powerful insights, and turn these insights into profitable solutions, leveraging the power of dashboard reporting. With a super agile business model, White Box can provide all levels of data analytics consultancy services with a team of experienced data analysts, data scientists and data strategists, as well as a broad network of professionals which can be utilised for even the most complex of projects.

Project Details

The initial approach that we undertook was to establish a healthy foundation for our client’s account by utilising all recommended best practices advised by our paid search teams. We began to deploy these initial foundational improvements in Q1 2022 and launched our ads activity in Q2 in a much better technical and competitive situation with a mapped out and complete paid search strategy.

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    Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.

    If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.

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