Working with founder Lewis Heard and the entire team at HEROE, this project involved more than setting up a few social media campaigns. Our mission was to explore the entire personality behind the brand, harvesting the already present messaging and brand voice to help bring this brand to life through digital.

HEROE was an idea that was turned into a reality through the successful development of their very own app. HEROE approached X/O Digital with the goal of increasing hype and awareness about the upcoming launch of their app platform, whilst also looking to increase the number of new users downloading the app through paid and organic digital channels. The team were responsible for strategizing and then activating social media and email campaigns that tackled each stage of the marketing funnel, from getting our creatives in front of as many eyeballs as possible via awareness and reach campaigns, to optimising for the lowest possible cost per install through App Install campaigns once it was time to launch.