AHP Aged Care is a division of Australian Health Professionals, providing allied health services to aged care facilities across the country. Their team of mobile physiotherapists, occupational therapists, and speech pathologists deliver essential care services within residential aged care settings.

Meta & Google Ads Campaigns

We launched targeted Meta Ads campaigns directed at aged care providers and family decision-makers. Using relatable messaging and service highlights, Meta became a core lead driver.

Google Ads campaigns were developed around high-intent keywords such as “aged care physiotherapy” and “speech pathology aged care,” capturing search-based demand with tightly aligned landing pages.

Website Redevelopment

We rebuilt AHP Aged Care’s website to better communicate B2B services in a language that resonates with B2C audiences. Key improvements included:

• Simplified navigation and service clarity

• User pathways tailored to both professional referrers and family carers

• Faster performance and stronger CTAs

SEO & Tracking Foundations

We implemented a robust SEO strategy focusing on aged care service queries, while also setting up proper attribution tracking to evaluate channel performance.

Strategic Oversight (fCMO)

Our fCMO provided high-level strategic guidance, coordinated marketing activities with the sales team, and ensured consistent messaging across channels.

Results Achieved

The results were a dramatic uplift across all key performance areas.

Key Performance Indicators:

• Meta Ads Leads: From 0 to 120+ inbound leads per month

• Google Ads Leads: From 0 to 40+ leads per month

• Website Overhaul: Transitioned from a static brochure site to a lead-generating platform serving both B2B and B2C audiences

Successes by Milestone

A strategic roadmap showcasing key achievements across short-, mid-, and long-term initiatives. From stabilising ad performance and enhancing tracking to revamping website structure and preparing for advanced digital growth, each milestone reflects a step forward in driving measurable results and scalable success.

Short-Term Wins:

• Scaled Meta Ads from zero to over 120 leads per month by targeting aged care providers and families directly

• Launched Google Ads to generate an additional 40+ leads per month from high-intent searches

• Rebuilt the public-facing website to clearly communicate B2B services in a way that resonates with consumers

Mid-Term Gains:

• Positioned the brand to engage both B2B referrers and B2C audiences through tailored landing pages and campaigns

• Established strong SEO foundations to support long-term organic acquisition

• Introduced channel-level tracking and attribution to guide media spend and content strategy

Long-Term Plans:

• Expand presence nationally through location-based ad targeting and SEO

• Build out educational content to drive organic authority in aged care compliance and allied health

• Continue refining user journeys to increase conversion rates across both paid and organic channels

• Support internal hiring pipeline by integrating marketing with workforce growth goals

Client Testimonial

Why This Case Study Matters

AHP Aged Care’s success shows the power of launching a full-funnel marketing strategy from scratch. With coordinated execution across paid media, SEO, and conversion optimisation, even highly specialised industries can unlock sustainable growth.

Final Thoughts

With a clear message and an efficient lead generation engine, AHP Aged Care is now well positioned to scale nationally and meet Australia’s growing demand for aged care services.

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