Zgrada Pools is a high-end concrete pool construction company based in Australia. They specialise in custom-built, architecturally designed pools, offering bespoke designs and premium finishes to clients seeking luxurious backyard transformations. As a business operating in a competitive, seasonal industry, Zgrada Pools needed a marketing strategy that delivered reliable growth, higher conversion rates, and less reliance on word-of-mouth.

Google Ads Execution

We launched new Google Ads campaigns with a clear segmentation strategy based on pool types, service locations, and target client demographics. Ad copy was rewritten to align with high-end market expectations, using language that highlighted design quality, craftsmanship, and experience.

We also deployed tighter bidding strategies, used call tracking, and implemented lead scoring to qualify incoming enquiries.

Website Optimisation

The existing website was upgraded for speed, visual hierarchy, and conversion-friendliness. We reduced page clutter, added strong CTAs, and showcased high-quality visuals of recent projects.

The goal was to reflect Zgrada’s brand prestige while guiding users toward taking action.

Conversion Rate Optimisation

We used analytics tools to track user behaviour and identify where drop-offs were happening. Based on these insights, we:

• Redesigned contact forms for better usability

• Added social proof through testimonials and case studies

• Included trust signals like licencing, warranties, and accreditations

Results Achieved

Zgrada Pools saw substantial results within the first few months of our partnership.

Key Performance Indicators:

• Revenue Growth: Monthly revenue scaled from ~$80K to over $400K

• Conversion Rate: Improved by 50% on the website

• Brand Visibility: Increased market share and ad impression share in high-value suburbs

Performance Highlights

Short-Term Wins:

• Launched a simple but effective Google Ads strategy that generated high-quality leads quickly

• Implemented essential tracking mechanisms to properly measure campaign results

Mid-Term Achievements:

• Scaled opportunity pipeline from ~$80K/month to over $400K/month in sales

• Reduced reliance on referrals through strong online positioning

Long-Term Plans:

• Continue scaling Google Ads with tailored landing pages per location and pool type

• Introduce more automation and retargeting strategies

• Use data insights to predict seasonality and adjust budget accordingly

Client Testimonial

Why This Case Study Matters

This case study is a great example of how digital marketing can empower high-ticket service businesses to scale sustainably. The combination of performance marketing and user-centric web design enabled Zgrada Pools to drive serious revenue growth without sacrificing their brand image.

Whether you’re a premium builder, designer, or service provider, your website and ads should reflect the quality of your product and convert accordingly.

Final Thoughts

Zgrada Pools embraced the shift from offline to online lead generation and are now seeing consistent, high-value results.

Want similar results for your service-based business?
Let’s talk about your growth goals and how X/O Digital can help.