Looking to grow your business and acquire new customers through a bulletproof and competitive digital strategy?

If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
we can point you in the right direction.

We're your team of digital marketing specialists that's breaking the mould for what a digital marketing agency should be.
Get Your Free Consultation

We're number lovers, focused on nothing but conversions and genuine leads, delivered at the cheapest possible cost. They say numbers don't lie. We thrive on 'em!

Our work is fully integrated and strategically aligned, allowing us to be present across digital platforms that'll deliver your business a positive ROI.

We've driven digital success for clients across the globe, implementing proven and effective solutions rooted in data and campaign best practice.

We'll be your sounding board for all things growth! It starts with more leads but we'll also advise on proper structure to get the best out of your sales team.

Collaborate with a team of industry experts who are here to help you grow and flourish.
Meet The Team
Let's Take A Closer Look At Some Of The Numbers

Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.

View All Case Studies
SMSone – Professional Services Marketing
  • 350+

    New keywords ranked organically in the first 3 months.

  • 200%

    Increase in new inbound leads from the website.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
Zgrada Pools – Construction Marketing
  • 50

    New leads per month vs historically only getting 4-10 a month.

  • $4M

    Worth of new opportunities created in 90 days.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
App Boxer – Agency Marketing
  • 71%

    Increase in new enquiries through Google Ads Campaign Management

  • $2M

    Worth of new business created

  • 50%

    Increase in time spent on site

Check Out The Case Study
As a digital agency servicing global clients, we know what works and what doesn’t.

Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.

Strategists. Planners. Activators. Award Winners.
  • Winner

    B&T National 30 Under 30 Best Entrepreneur

  • Winner

    FoundX Pitch Night Champions

  • Winner

    Business News Australia Young Entrepreneur Sydney

  • Finalist

    NSW Business Chamber State Finalist

  • Winner

    Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur

  • Finalist

    B&T National 30 Under 30 Best Entrepreneur

We uncover best practices, reveal opportunities, and develop strategies for driving growth in your business.

Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.

Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.

  • 01
    Onboarding

    Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
    We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.

  • 02
    Strategy

    Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
    A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.

  • 03
    Activation

    Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
    We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.

  • 04
    Optimising

    We're not an agency that simply sets and forgets.
    We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.

  • 05
    Reporting & Iterating

    At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.

Like how we do things? Let’s chat!
Our Latest Blogs View All
Featured
3 Min Read
How to Stay Ahead of Your Competitors in Digital Marketing
Uncategorized

In today’s fast-paced digital landscape, staying ahead in digital marketing requires more than just a basic understanding of the field. It involves continuous learning, strategic planning, and leveraging advanced tools and techniques. For a digital marketing agency, being proactive and adaptable is crucial. Here are some strategies to help you stay ahead in the ever-changing digital landscape.

Conducting a Thorough Digital Landscape Analysis

Understand Your Market

To excel in digital marketing, it’s essential to have a comprehensive understanding of your market. This includes identifying trends, customer preferences, and emerging technologies. Use tools like Google Trends to monitor the popularity of search terms and topics related to your industry. Additionally, social listening tools such as Brandwatch can provide insights into what people are saying about your industry and your brand online.

Perform a SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a powerful tool for assessing your current position in the market. By identifying your strengths and weaknesses, you can build on what you do well and address areas that need improvement. Opportunities and threats help you anticipate changes in the market and prepare accordingly. This comprehensive approach is crucial for any marketing agency aiming to stay ahead in the digital landscape.

Leverage Data Analytics

Data analytics is crucial for understanding how your digital marketing efforts are performing. Tools like Google Analytics and HubSpot can help you track key metrics such as website traffic, user behaviour, and conversion rates. By analysing this data, you can identify what’s working and what isn’t, allowing you to adjust your strategies in real-time. This data-driven approach ensures that your marketing agency remains competitive in the digital landscape.

Developing a Robust Content Strategy

Create High-Quality Content

In the digital landscape, content is king. High-quality, engaging content not only attracts and retains customers but also improves your search engine rankings. Focus on creating content that is informative, relevant, and valuable to your audience. This can include blog posts, videos, infographics, and podcasts. Ensure your content is optimised for SEO to increase its visibility online. For a marketing agency, consistently producing top-notch content is essential for staying ahead in the digital landscape.

Utilise Content Calendars

A content calendar is an excellent tool for planning and organising your content marketing efforts. It helps ensure that you consistently publish new content and maintain a steady presence online. Plan your content around key dates, industry events, and trends to keep it timely and relevant. This systematic approach allows your marketing agency to maintain a strong presence in the digital landscape.

Engage with Your Audience

Engagement is crucial for building relationships with your audience. Respond to comments on your blog and social media posts, ask for feedback, and encourage discussions. Engaging with your audience helps build trust and loyalty, making them more likely to choose your services over others. For any marketing agency, fostering strong customer relationships is vital for thriving in the digital landscape.

Embracing Advanced Digital Marketing Techniques

Utilise AI and Machine Learning

Artificial intelligence (AI) and machine learning are transforming digital marketing. These technologies can help you personalise your marketing efforts, predict customer behaviour, and optimise your campaigns. Tools like chatbots can enhance customer service by providing instant responses to inquiries, while machine learning algorithms can analyse vast amounts of data to uncover patterns and insights. For a marketing agency, integrating AI into your strategy is crucial for staying competitive in the digital landscape.

Implement Marketing Automation

Marketing automation tools can streamline your marketing efforts and improve efficiency. Platforms like Marketo and HubSpot allow you to automate tasks such as email marketing, social media posting, and lead nurturing. Automation saves time and ensures that your marketing campaigns are executed consistently and accurately. A marketing agency that leverages automation is better equipped to navigate the complex digital landscape.

Focus on Mobile Marketing

With more people using mobile devices to access the internet, mobile marketing has become increasingly important. Ensure your website is mobile-friendly and optimise your content for mobile viewing. Use SMS marketing, mobile apps, and location-based marketing to reach your audience effectively on their mobile devices. For a marketing agency, prioritising mobile marketing is essential for staying relevant in the digital landscape.

Staying Updated with Industry Trends

Attend Industry Conferences and Webinars

Industry conferences and webinars are great opportunities to learn about the latest trends and innovations in digital marketing. They also provide a platform to network with other professionals and gain insights from industry experts. Make it a point to attend these events regularly to stay updated and inspired. For a marketing agency, staying abreast of industry trends is key to thriving in the digital landscape.

Follow Influential Blogs and Podcasts

There are numerous blogs and podcasts dedicated to digital marketing. Following these can provide you with valuable information and insights. Some notable ones include the HubSpot Blog, Neil Patel’s blog, and the Marketing Over Coffee podcast. Regularly consuming content from these sources can help you stay informed about new strategies and techniques. This continuous learning is essential for any marketing agency aiming to excel in the digital landscape.

Continuous Learning and Development

The digital landscape is constantly evolving, so continuous learning is essential. Enrol in online courses, attend workshops, and pursue certifications to enhance your skills and knowledge. Websites like Coursera, Udemy, and LinkedIn Learning offer a variety of courses on digital marketing topics. For a marketing agency, investing in continuous learning ensures long-term success in the digital landscape.

Conclusion

Staying ahead in digital marketing requires a proactive and adaptive approach. By conducting thorough digital landscape analysis, developing a robust content strategy, embracing advanced marketing techniques, and staying updated with industry trends, your marketing agency can maintain a competitive edge. Remember, the key to success in the ever-changing digital landscape is to be flexible, innovative, and always ready to learn.

In conclusion, the digital landscape is dynamic and full of opportunities for those who are willing to adapt and innovate. By leveraging the strategies mentioned above, your marketing agency can not only stay ahead of the competition but also drive significant growth and success. Embrace the changes, invest in continuous learning, and always strive to provide value to your audience. The digital landscape is vast, and with the right approach, your marketing agency can thrive and lead the way.

Read More
3 Min Read
Creating a Data-Driven Marketing Strategy
Uncategorized

In today’s rapidly evolving digital landscape, the role of a marketing strategist is more crucial than ever. A strategic marketing approach is vital for businesses to not only survive but thrive in competitive markets. One of the most effective ways to ensure your marketing strategy is robust and effective is by making it data-driven. Leveraging data in marketing strategies helps in making informed decisions, predicting future trends, and understanding customer behaviour in depth. This article will delve into the importance of data in shaping marketing strategies and explore the tools and techniques for leveraging data effectively.

The Importance of Data in Shaping Marketing Strategies

Informed Decision Making

Data-driven marketing strategies enable businesses to make informed decisions based on real-time insights and trends. Rather than relying on guesswork or intuition, a marketing strategist can use concrete data to guide their decisions. This approach helps in minimising risks and maximising the return on investment (ROI) of marketing campaigns.

Understanding Customer Behaviour

Data provides invaluable insights into customer behaviour, preferences, and needs. By analysing customer data, businesses can segment their audience more effectively and tailor their marketing messages to resonate with different segments. This personalised approach enhances customer engagement and loyalty, leading to higher conversion rates.

Predicting Trends and Staying Competitive

In a dynamic market, staying ahead of trends is crucial for maintaining a competitive edge. Data analytics allows businesses to identify emerging trends and adapt their strategies accordingly. For instance, analysing social media trends can help a marketing strategist identify which platforms and types of content are gaining popularity, allowing them to adjust their social media marketing strategies in real-time.

Measuring Performance and Optimising Campaigns

One of the significant advantages of data-driven marketing is the ability to measure the performance of marketing campaigns accurately. Key performance indicators (KPIs) and metrics such as click-through rates, conversion rates, and customer acquisition costs can be tracked and analysed. This data helps marketing strategists understand what is working and what isn’t, enabling them to optimise campaigns for better results.

Tools and Techniques for Leveraging Data Effectively

Customer Relationship Management (CRM) Systems

CRM systems like Salesforce, HubSpot, and Zoho CRM are essential tools for managing customer data. These platforms allow businesses to track customer interactions, manage leads, and analyse customer behaviour. By integrating CRM data with marketing automation tools, businesses can create highly targeted and personalised marketing campaigns.

Google Analytics

Google Analytics is a powerful tool for tracking and analysing website traffic. It provides insights into user behaviour, traffic sources, and conversion rates. Marketing strategists can use this data to optimise website content, improve user experience, and increase conversions. Google Analytics also offers advanced features like goal tracking and e-commerce tracking, which are invaluable for data-driven marketing strategies.

Social Media Analytics Tools

Social media platforms like Facebook, X, and LinkedIn offer built-in analytics tools that provide insights into audience demographics, engagement rates, and content performance. Tools like Hootsuite and Sprout Social aggregate data from multiple social media platforms, allowing marketing strategists to manage and analyse their social media presence more effectively.

Marketing Automation Platforms

Marketing automation platforms such as Marketo, Pardot, and Mailchimp enable businesses to automate repetitive marketing tasks and track the performance of marketing campaigns. These platforms provide data on email open rates, click-through rates, and lead conversion rates, helping marketing strategists optimise their email marketing efforts.

Data Visualisation Tools

Data visualisation tools like Tableau, Power BI, and Google Data Studio help marketing strategists make sense of complex data sets. These tools allow users to create interactive and visually appealing dashboards that highlight key insights and trends. Data visualisation makes it easier to communicate findings to stakeholders and make data-driven decisions.

Predictive Analytics

A/B Testing

A/B testing, also known as split testing, is a method of comparing two versions of a web page, email, or advertisement to determine which one performs better. Tools like Optimizely and VWO enable businesses to conduct A/B tests and analyse the results. By continuously testing and optimising different elements of their marketing campaigns, marketing strategists can improve performance and achieve better results.

Conclusion

Incorporating data into your strategic marketing efforts is no longer optional; it’s a necessity. In the modern digital landscape, a data-driven approach is indispensable for any marketing strategist aiming for success. This methodology empowers marketing strategists to make informed decisions based on real-time data, which reduces the reliance on guesswork and intuition. By understanding customer behaviour in-depth, businesses can tailor their marketing strategies to meet specific needs and preferences, resulting in more effective campaigns.

A data-driven approach also enables marketing strategists to predict trends with greater accuracy. By analysing historical data and identifying patterns, businesses can anticipate market shifts and adjust their strategies proactively. This foresight is crucial for staying competitive in a constantly evolving market.

Moreover, data-driven marketing allows for precise measurement of performance. Key performance indicators (KPIs) and other metrics provide clear insights into what aspects of a campaign are successful and which ones need improvement. This continuous feedback loop helps businesses to refine their strategies and improve their return on investment (ROI) over time.

Read More
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    Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.

    If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.

    (02) 8528 4682
    Client Testimonials
    We're here to help
    with whatever questions you have, big or small.

    Digital Marketing refers to any promotional activity that is being implemented across digital channels to connect with customers and have them engage with your product or service. This might be in the form of driving traffic from Facebook or Google to a website or the app store to encourage downloads for your new App. A Digital Marketing Agency provides practical solutions to help your business grow through the expert use of digital marketing. We figure out who your target audience are, where they are spending the majority of their time online and what tactics and channels are the most appropriate for reaching them. We also give your business the upper hand by providing knowledgeable and tangible business insights and learnings, backed by real campaign data that we extract and present to you through our reporting dashboards.

    If you’re like the 99.9% of advertisers who are after results (aka the best bang for their buck), you will most likely be searching for a digital agency who can deliver said results for you. That being said, we understand that there are so many players that play the game, so how do you pick that one diamond amongst the rough? There’s a few things you’ll need to consider:

    1. Proven track record of executing profitable and successful campaigns: Look at your prospecting agency’s case studies to find the results they achieved for their clients and how they achieved them. Don’t be swayed by the fluff and terminology, look for case studies that showcase actual tangible business results such as “Achieved X% uplift in revenue over the past 6 months”. Check out our most recent wins for our clients here.

    2: Make a list of the services you require to make sure the agency can deliver them for you: If you require PPC, SEO or Social Media Marketing services, these should be listed on your agency’s services page within their website.

    3: Are they invested in you, and are passionate about helping your business grow? This is very important, and a quality that should be considered when choosing your next digital agency. An agency that are super invested in managing your business’s digital marketing activities are the ones that will deliver the results for you. What you don’t want is an agency that will try and sell you on services that are not beneficial to your business and are just after making as much money off you as possible.

    Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit xodigital.au/services

    Pay Per Click (SEO) refers to optimising your website’s ranking on the Google SERP (Search Engine Results Page) organically, meaning without any ad budget behind it, for the most relevant keywords that matter most to your business. SEO is generally considered to be a more long term strategy requiring careful optimisation & keyword monitoring across reporting and insight dashboards such as Google Search Console and SEMRush. In contrast, Pay Per Click (PPC) through platforms like Bing and Google Ads immediately puts your business in front of as many eyeballs as possible through machine learning and optimising to prompt clicks to your website. Unlike SEO, you can put ad budget behind your PPC campaigns and target users via sophisticated targeting capabilities. The benefit of running PPC activity is that it has an almost immediate effect when you launch your campaigns meaning that you could rank in the top search position within the first couple hours of going live. For a complete and more successful Digital Marketing Strategy, our recommendation is to run both consecutively to ensure greater coverage across the SERP whilst reaching as many users as possible.

    We’re big advocates for automating everything we do, including reporting your campaign’s performance via your personalised reporting dashboard. We use Google Data Studio to create your personalised performance dashboard that pulls in the relevant data from all your live channels which we will walk you through at the end of each month. We’ll compare current performance against our set KPIs and advise on next steps for the next period.

    Each account will have its own dedicated Digital Specialist & Account Manager who will be managing the day to day activities of your campaigns, with a Digital Lead overseeing from a project management standpoint.

    That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.

    We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.

    We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.