Looking to grow your business and acquire new customers through a bulletproof and competitive digital strategy?

If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
we can point you in the right direction.

We're your team of digital marketing specialists that's breaking the mould for what a digital marketing agency should be.
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We're number lovers, focused on nothing but conversions and genuine leads, delivered at the cheapest possible cost. They say numbers don't lie. We thrive on 'em!

Our work is fully integrated and strategically aligned, allowing us to be present across digital platforms that'll deliver your business a positive ROI.

We've driven digital success for clients across the globe, implementing proven and effective solutions rooted in data and campaign best practice.

We'll be your sounding board for all things growth! It starts with more leads but we'll also advise on proper structure to get the best out of your sales team.

Collaborate with a team of industry experts who are here to help you grow and flourish.
Meet The Team
Let's Take A Closer Look At Some Of The Numbers

Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.

View All Case Studies
SMSone – Professional Services Marketing
  • 350+

    New keywords ranked organically in the first 3 months.

  • 200%

    Increase in new inbound leads from the website.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
Zgrada Pools – Construction Marketing
  • 50

    New leads per month vs historically only getting 4-10 a month.

  • $4M

    Worth of new opportunities created in 90 days.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
App Boxer – Agency Marketing
  • 71%

    Increase in new enquiries through Google Ads Campaign Management

  • $2M

    Worth of new business created

  • 50%

    Increase in time spent on site

Check Out The Case Study
As a digital agency servicing global clients, we know what works and what doesn’t.

Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.

Strategists. Planners. Activators. Award Winners.
  • Winner

    B&T National 30 Under 30 Best Entrepreneur

  • Winner

    FoundX Pitch Night Champions

  • Winner

    Business News Australia Young Entrepreneur Sydney

  • Finalist

    NSW Business Chamber State Finalist

  • Winner

    Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur

  • Finalist

    B&T National 30 Under 30 Best Entrepreneur

We uncover best practices, reveal opportunities, and develop strategies for driving growth in your business.

Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.

Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.

  • 01

    Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
    We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.

  • 02

    Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
    A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.

  • 03

    Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
    We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.

  • 04

    We're not an agency that simply sets and forgets.
    We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.

  • 05
    Reporting & Iterating

    At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.

Like how we do things? Let’s chat!
Our Latest Blogs View All
2 Min Read
The Impact of Mobile Marketing on Consumer Behaviour

In today’s digital age, mobile marketing has become an indispensable tool for businesses seeking to engage with consumers in a more personalised and immediate manner. As smartphones and tablets have become ubiquitous, the way consumers interact with brands has fundamentally shifted. This blog will delve into the profound impact mobile marketing has on consumer behaviour, drawing insights from digital marketing specialists and digital marketing experts to highlight key trends and strategies.

The Rise of Mobile Marketing

Mobile marketing refers to any marketing activity that promotes products and services via mobile devices. This includes a wide range of activities, from SMS and MMS campaigns to mobile app advertising, mobile websites, and location-based services. The rise of mobile marketing can be attributed to the exponential growth in smartphone usage. According to recent statistics, there are over 5 billion mobile phone users worldwide, with smartphones accounting for a significant majority.

Digital marketing experts emphasise that the convenience and accessibility of mobile devices have made them the primary medium through which consumers access information and make purchasing decisions. This shift necessitates that businesses adapt their marketing strategies to be mobile-first, ensuring their content is optimised for smaller screens and mobile browsing habits.

How Mobile Marketing Influences Consumer Behaviour

Instant Accessibility

One of the most significant impacts of mobile marketing is the ability to reach consumers instantly, regardless of their location. Digital marketing specialists note that this immediacy creates opportunities for businesses to engage with consumers at critical moments. For instance, a well-timed push notification about a flash sale can drive immediate traffic to an e-commerce site.


Mobile devices offer a wealth of data that can be harnessed to create highly personalised marketing campaigns. Digital marketing experts point out that personalisation is key to capturing consumer attention and fostering loyalty. By leveraging data such as browsing history, location, and past purchases, businesses can deliver targeted messages that resonate with individual consumers, thereby enhancing their overall experience.

Location-Based Marketing

Location-based services have revolutionised the way businesses interact with consumers. Digital marketing specialists highlight that geolocation technology allows for hyper-local targeting, where businesses can send promotional messages to consumers based on their physical proximity to a store. This strategy not only increases foot traffic but also enhances the relevance of marketing messages.

Social Media Integration

Social media  platforms are predominantly accessed via mobile devices, making them a critical component of any mobile marketing strategy. Digital marketing experts stress that integrating social media with mobile marketing efforts can amplify reach and engagement. For example, a compelling Instagram ad can drive users to a mobile-optimised landing page, where they can make a purchase with just a few taps.

Mobile Commerce

The rise of mobile commerce, or m-commerce, has been a game-changer for the retail industry. Digital marketing specialists note that consumers are increasingly comfortable making purchases on their mobile devices. This trend has prompted businesses to invest in mobile-friendly websites and apps that offer seamless shopping experiences. Features such as one-click purchasing and mobile wallets further streamline the process, encouraging more frequent and impulsive buying.

The Role of Apps

Mobile apps play a crucial role in mobile marketing, offering a direct channel to consumers. Digital marketing experts highlight that apps provide a unique opportunity for businesses to foster brand loyalty through exclusive offers, personalised content, and rewards programmes. Additionally, apps can collect valuable user data that can be used to refine  marketing strategies  and enhance user experience.

Challenges and Considerations

While the benefits of mobile marketing are clear, digital marketing specialists also acknowledge the challenges involved. One of the primary concerns is the need to balance personalisation with privacy. Consumers are becoming increasingly aware of how their data is used, and businesses must ensure they comply with data protection regulations and build trust through transparent practices.

Another challenge is the ever-evolving nature of mobile technology. Digital marketing experts emphasise the importance of staying abreast of the latest trends and innovations to remain competitive. This may involve adopting new technologies such as augmented reality (AR) and virtual reality (VR) to create immersive mobile experiences.

Best Practices for Effective Mobile Marketing

To maximise the impact of mobile marketing, digital marketing specialists recommend the following best practices:

Optimise for Mobile: Ensure that all content, including websites, emails, and ads, is optimised for mobile devices. This includes responsive design, fast loading times, and easy navigation.

Leverage Data: Use data analytics to understand consumer behaviour and preferences. This information can inform personalised marketing strategies that drive engagement and conversions.

Focus on User Experience: Prioritise user experience by creating intuitive and seamless mobile interactions. This includes simplifying the checkout process and providing excellent customer support.

Embrace New Technologies: Stay ahead of the curve by adopting emerging technologies that enhance mobile marketing efforts. For example, AR can be used to create interactive product demonstrations, while chatbots can provide instant customer service.

Test and Iterate: Continuously test and refine mobile marketing campaigns to identify what works best. A/B testing and performance metrics can provide valuable insights that drive continuous improvement.


The impact of mobile marketing on consumer behaviour is profound and far-reaching. As digital marketing specialists and experts continue to explore new ways to engage with mobile users, businesses must adapt their strategies to stay relevant in an increasingly mobile-centric world. By leveraging the power of mobile marketing, businesses can create personalised, immediate, and engaging experiences that drive consumer loyalty and growth.


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4 Min Read
A Good Content Plan in Digital Marketing

In today’s digital age, having a robust content plan is essential for the success of any marketing campaign. A well-structured digital content strategy can significantly enhance a brand’s online presence, engage the target audience, and drive conversions. However, crafting an effective content plan requires careful consideration and a strategic approach. In this blog, we will explore the key elements of a good content plan in digital marketing, highlighting the role of a content marketer and the importance of a comprehensive digital content strategy.

Understanding Your Audience

The foundation of any successful content plan is a deep understanding of the target audience. A content marketer must invest time in researching and identifying the needs, preferences, and pain points of the audience. Creating detailed buyer personas can help in tailoring content to meet the specific requirements of different segments of the audience. This ensures that the content resonates with the audience and drives engagement.

Setting Clear Goals and Objectives

A good content plan begins with setting clear and measurable goals. Whether the objective is to increase brand awareness, drive website traffic, generate leads, or boost sales, having well-defined goals provides direction and focus. These goals should align with the overall business objectives and be broken down into specific, achievable targets. This enables the content marketer to track progress and measure the effectiveness of the digital content strategy.

Conducting a Content Audit

Before developing new content, it’s essential to conduct a thorough content audit. This involves reviewing existing content to identify what is performing well and what needs improvement. A content audit helps in understanding the gaps and opportunities in the current content strategy. It also provides insights into the types of content that resonate most with the audience, enabling the content marketer to refine their approach.

Creating a Content Calendar

A content calendar is a crucial tool for managing and organising content creation and publication. It helps in planning the types of content to be produced, the topics to be covered, and the schedule for publishing. A well-structured content calendar ensures consistency and helps in maintaining a steady flow of content. It also allows the content marketer to plan ahead for key events, holidays, and industry trends, ensuring that the content remains relevant and timely.

Developing High-Quality Content

Quality is paramount when it comes to content creation. A good content plan prioritises the creation of high-quality, valuable content that addresses the needs and interests of the audience. This can include blog posts, articles, videos, infographics, podcasts, and social media posts. The content should be informative, engaging, and well-researched, providing real value to the audience. Additionally, it should be optimised for search engines to enhance visibility and drive organic traffic.

Incorporating SEO Best Practices

Search engine optimisation (SEO) is a critical component of a successful digital content strategy. A content marketer must ensure that the content is optimised for relevant keywords, including on-page elements such as titles, meta descriptions, headers, and alt text for images. Incorporating SEO best practices helps in improving the search engine rankings of the content, making it easier for the target audience to find and engage with it. Additionally, high-quality backlinks and internal linking can further boost the SEO performance of the content.

Leveraging Different Content Formats

Diversifying content formats is essential for reaching a broader audience and catering to different preferences. While some people prefer reading blog posts, others might engage more with videos, podcasts, or interactive content. A good content plan includes a mix of various content formats to keep the audience engaged and interested. This not only enhances the user experience but also increases the chances of content being shared across different platforms.

Promoting and Distributing Content

Creating great content is only half the battle; promoting and distributing it effectively is equally important. A comprehensive digital content strategy includes a plan for content promotion across various channels, including social media, email marketing, paid advertising, and influencer collaborations. The content marketer should identify the most effective channels for reaching the target audience and allocate resources accordingly. Additionally, leveraging social media platforms and engaging with the audience can significantly amplify the reach and impact of the content.

Measuring and Analysing Performance

Continuous measurement and analysis are vital for the success of any content plan. A content marketer should use analytics tools to track key performance indicators (KPIs) such as website traffic, engagement rates, conversion rates, and return on investment (ROI). This data provides valuable insights into what is working and what needs improvement. Regularly reviewing and analysing performance allows for data-driven decision-making and the ability to adapt the content strategy to achieve better results.

Adapting and Optimising the Strategy

The digital landscape is constantly evolving, and a good content plan must be flexible and adaptable. Based on the insights gained from performance analysis, a content marketer should continuously optimise and refine the content strategy. This may involve tweaking the content calendar, experimenting with new content formats, or adjusting the SEO strategy. Staying updated with industry trends and audience preferences ensures that the content remains relevant and effective.

Case Study: Fill’er App (Powered by PremiAir Fuels)

A compelling example of successful digital marketing services is the Fill’er App, a platform powered by PremiAir Fuels. Seeking to expand their reach to small businesses, Fill’er App engaged X/O Digital to assess their digital channels and craft a strategy aimed at reaching new sales goals.

X/O Digital implemented a comprehensive approach focusing on Google Search Ads, Facebook Prospecting, and Remarketing. Over a period, the results were remarkable:

  • 300 new app installs at a $9 cost per install
  • 1,600 new website visitors with a bounce rate of less than 10%
  • 578 new conversions with a 30% conversion rate


A well-structured content plan is the cornerstone of a successful digital marketing campaign. By understanding the audience, setting clear goals, conducting a content audit, creating a content calendar, and developing high-quality content, businesses can enhance their online presence and drive meaningful engagement. Incorporating SEO best practices, leveraging different content formats, and promoting content effectively are essential components of a comprehensive digital content strategy.

Continuous measurement, analysis, and optimisation ensure that the content plan remains effective and aligned with business objectives. With a strategic approach and the expertise of a skilled content marketer, Australian SMEs can unlock the full potential of content marketing and achieve sustainable growth in the digital age.

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    Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.

    If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.

    (02) 8528 4682
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    with whatever questions you have, big or small.

    Digital Marketing refers to any promotional activity that is being implemented across digital channels to connect with customers and have them engage with your product or service. This might be in the form of driving traffic from Facebook or Google to a website or the app store to encourage downloads for your new App. A Digital Marketing Agency provides practical solutions to help your business grow through the expert use of digital marketing. We figure out who your target audience are, where they are spending the majority of their time online and what tactics and channels are the most appropriate for reaching them. We also give your business the upper hand by providing knowledgeable and tangible business insights and learnings, backed by real campaign data that we extract and present to you through our reporting dashboards.

    If you’re like the 99.9% of advertisers who are after results (aka the best bang for their buck), you will most likely be searching for a digital agency who can deliver said results for you. That being said, we understand that there are so many players that play the game, so how do you pick that one diamond amongst the rough? There’s a few things you’ll need to consider:

    1. Proven track record of executing profitable and successful campaigns: Look at your prospecting agency’s case studies to find the results they achieved for their clients and how they achieved them. Don’t be swayed by the fluff and terminology, look for case studies that showcase actual tangible business results such as “Achieved X% uplift in revenue over the past 6 months”. Check out our most recent wins for our clients here.

    2: Make a list of the services you require to make sure the agency can deliver them for you: If you require PPC, SEO or Social Media Marketing services, these should be listed on your agency’s services page within their website.

    3: Are they invested in you, and are passionate about helping your business grow? This is very important, and a quality that should be considered when choosing your next digital agency. An agency that are super invested in managing your business’s digital marketing activities are the ones that will deliver the results for you. What you don’t want is an agency that will try and sell you on services that are not beneficial to your business and are just after making as much money off you as possible.

    Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit xodigital.au/services

    Pay Per Click (SEO) refers to optimising your website’s ranking on the Google SERP (Search Engine Results Page) organically, meaning without any ad budget behind it, for the most relevant keywords that matter most to your business. SEO is generally considered to be a more long term strategy requiring careful optimisation & keyword monitoring across reporting and insight dashboards such as Google Search Console and SEMRush. In contrast, Pay Per Click (PPC) through platforms like Bing and Google Ads immediately puts your business in front of as many eyeballs as possible through machine learning and optimising to prompt clicks to your website. Unlike SEO, you can put ad budget behind your PPC campaigns and target users via sophisticated targeting capabilities. The benefit of running PPC activity is that it has an almost immediate effect when you launch your campaigns meaning that you could rank in the top search position within the first couple hours of going live. For a complete and more successful Digital Marketing Strategy, our recommendation is to run both consecutively to ensure greater coverage across the SERP whilst reaching as many users as possible.

    We’re big advocates for automating everything we do, including reporting your campaign’s performance via your personalised reporting dashboard. We use Google Data Studio to create your personalised performance dashboard that pulls in the relevant data from all your live channels which we will walk you through at the end of each month. We’ll compare current performance against our set KPIs and advise on next steps for the next period.

    Each account will have its own dedicated Digital Specialist & Account Manager who will be managing the day to day activities of your campaigns, with a Digital Lead overseeing from a project management standpoint.

    That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.

    We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.

    We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.