Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.
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Reduction in cost per sale through paid ads optimisation
Achieved #1 rankings for all core product keywords
Improved attribution tracking enabling channel-level ROI clarity
Scaled to 120+ Meta leads/month from zero
Generated 40+ leads/month via Google Ads
Redeveloped website to support both B2B and B2C audiences
Grew to 100+ monthly inbound leads from zero
Attribution tracking revealed lowest cost-per-sale channels
Website rebuild improved load time and lead flow
your business and acquire new customers through a bulletproof and competitive digital marketing strategy in Sydney?If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
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you in the right direction.
Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.
Maximise your marketing impact with our comprehensive services. We handle every aspect, from strategy to execution, across all channels, turning your business into a marketing powerhouse with a single point of contact.
Optimise engagement and conversion with our integrated marketing management. We implement strategic processes like Channel Coordination and Targeted Execution to ensure maximum impact for every visitor interaction.
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Now’s a good time to find out how PPC can boost your visibility across the Google SERP with highly optimised & targeted PPC campaigns built in Google Ads.
Looking for immediate results whilst your SEO works in the background? Let’s talk about driving high quality and legitimate traffic to your website.
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Did you know that 93% of online experiences begin with a simple search? Like you we are in the business of helping businesses grow, while at the same time avoiding falling off page 1 of Google’s SERP.
We’ll organically rank your most important and valuable keywords to keep your business visible across as many eyeballs as possible, with a $0 ad budget.
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We combine strategy and data, creativity with conversion to turn your website into the lead generating powerhouse through specialist CRO optimisation.
Heat Maps and Funnel Analysis are some of the processes that we’ll implement to ensure that those who land on your website are engaging and converting as we’d want them too.
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Social campaigns are no longer just about creating awareness, but also converting leads from your most relevant social platforms.
We’ll help you achieve conversions at every stage of the journey through highly targeted and thumb stopping social media campaigns.
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Do you have a customer database? Let’s hit em! (Not literally). We help our clients generate more leads and close more deals with targeted, email marketing campaigns. We’ll help automate your email strategy across all stages of the sales funnel, from nurture to conversion.
Reach your untapped audience through the power of Display Marketing. Google Display Marketing allows you to increase your brand’s market visibility and reach the right people through powerful machine learning and targeting capabilities.
Whether Prospecting or Retargeting, we’ll make sure the right people see your ads and take action.
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A solidified web presence is no longer an option when it comes to doing business. Today’s consumers are more informed, more discerning and more changeable than any previous generation.
We define what problem your website solves and how it should behave, while staying true to the core assets of you business.
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B&T National 30 Under 30 Best Entrepreneur
FoundX Pitch Night Champions
Business News Australia Young Entrepreneur Sydney
NSW Business Chamber State Finalist
Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur
B&T National 30 Under 30 Best Entrepreneur
Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.
Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.
Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.
Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.
Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.
We're not an agency that simply sets and forgets.
We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.
At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.

The best solar lead generation providers in Australia combine verified, high-intent leads with fast delivery and transparent pricing. Below are the leading options, compared across the dimensions that matter most to solar businesses.
| Provider | Services | Lead quality | Delivery | Ratings | Pricing | Special offers |
|---|---|---|---|---|---|---|
| Smart Energy Answers | Solar, batteries, EV charging, pool heating | High-intent, verified residential and commercial | CRM, SMS, email | multiple Best National Retailer awards, thousands of installs | Not publicly listed | Care and repair packages |
| Solar Junction | Battery packages, solar + battery | NETCC Approved Seller verified | Real-time alerts | strong product and Google ratings | Not publicly listed | Seniors discount; a payback period of several years |
| AG Solar | Panels, batteries, EV chargers, heat pumps | Award-winning local verification | CRM integration | hundreds of five-star reviews | Not publicly listed | Sydney and Illawarra focus |
| Electrifying Australia | Solar, batteries, EV charging, heat pumps | Smart Installer Award, NSW Energy Tech Approved | Real-time, CRM | very positive Google rating and thousands of projects | Not publicly listed | zero-interest loans available for NSW households |
| Beyond Solar | Residential and commercial solar, batteries, V2G | Sustainability-focused qualification | Email, SMS | Not publicly listed | Not publicly listed | V2G and maintenance packages |
| Solarbank | Residential and commercial solar, batteries, energy management | Extensive experience, customer-centred | CRM, email | excellent customer reviews on Google | Not publicly listed | Tailored energy advice |
| Smart Commercial Energy | Commercial solar, energy analysis, PPAs | substantial installed capacity and award recognition | CRM, real-time | Not publicly listed | Not publicly listed | significant PPAs under management |
| LeadsHQ | Pay-per-lead for residential and commercial solar, batteries | Verified, targeted homeowner leads | Real-time SMS, email | Pay-per-lead pricing, no lock-in contracts | pay-per-lead pricing with no lock-in contracts | No minimum commitment |
| Xodigital | Fractional CMO, SEO, paid search, social, CRM, AI automation | Full-funnel verified lead strategy | CRM, multi-channel | Owner-led, Sydney-based | Monthly retainer or project-based | End-to-end marketing management |
Key features to note:
The single biggest mistake solar businesses make is buying leads before asking how those leads were qualified. A cheap lead that goes nowhere costs more than an expensive one that converts.
Evaluate every provider against these criteria:
Red flags worth walking away from:
Pro Tip: Contact a lead within five minutes of receiving it. Research consistently shows that response speed is the single largest driver of contact rates, regardless of how well the lead was qualified.
Budgeting for solar customer acquisition depends heavily on your close rate and average job value. If your average residential install is worth $12,000 and you close one in four leads, a cost per lead of up to $200 still delivers a strong return. Build that maths before you commit to any provider.

The best providers do not simply collect form submissions. They run a qualification-first funnel that filters out unsuitable prospects before a salesperson ever picks up the phone. A well-designed qualification funnel can reduce wasted sales time by up to 80%, which is the figure that separates high-performing solar businesses from those perpetually chasing cold contacts.
Lead capture channels used by Australian providers:
Verification techniques that separate quality from noise:
| Technique | What it checks | Impact on lead quality |
|---|---|---|
| SMS two-factor authentication | Confirms a real mobile number | Eliminates bot and fake submissions |
| Roof data scoring | Orientation, slope, shading, area | Confirms site suitability before contact |
| Consumption data capture | Annual kWh, connection type | Validates financial viability of install |
| Decision-maker confirmation | Homeowner vs. tenant status | Prevents wasted quotes to non-owners |
| Multi-step qualification form | Financial readiness, timeline, intent | Filters low-intent browsers from buyers |

Providers who integrate Google Business Profile management into their acquisition strategy gain an additional advantage: review requests built into post-installation handovers lift local search visibility and attract higher-quality inbound leads over time.
Best practices for lead capture and verification:
Buying leads from a provider gives you a pipeline today. Building a marketing system gives you a pipeline that compounds. The difference between the two is what separates solar businesses that grow predictably from those that are permanently dependent on third-party supply.
A fractional CMO manages the entire marketing function, from strategy through to execution, across SEO, paid search, social media, CRM, and AI-powered automation. For solar installers, that means every channel works together: your Google Ads drive traffic to a landing page built for conversion, your sales funnel nurtures leads who are not ready to buy yet, and your CRM triggers follow-up automatically.
Buying leads vs. fractional CMO integrated strategy:
The fractional CMO model also solves a problem that standalone lead buying cannot: alignment between marketing and sales. When one person owns the full picture, from the ad that generates the click to the CRM sequence that closes the deal, lead conversion efficiency improves because there are no handoff gaps.
Pro Tip: Ask your fractional CMO to build a lead scoring model in your CRM from day one. Scoring leads by source, intent signals, and engagement history means your sales team always works the highest-probability opportunities first.
Xodigital is an owner-led digital marketing agency in Sydney that delivers fractional CMO services specifically built for businesses that want senior marketing leadership without the cost of a full-time executive. For solar installers, that means one point of contact managing SEO, Google Ads, social media, CRM, and AI automation as a single coordinated system.
Verified, high-intent leads delivered fast and integrated into your CRM are the foundation of effective solar customer acquisition in Australia.
| Point | Details |
|---|---|
| Verification is non-negotiable | Providers must confirm site suitability, financial readiness, and decision-maker status before passing leads to you. |
| Exclusivity changes the economics | Shared leads sold to multiple installers create speed races; exclusive or scored leads improve close rates. |
| Response speed drives contact rates | Contacting a lead within five minutes of receipt is the single largest driver of conversion, regardless of lead source. |
| Fractional CMO builds compounding pipeline | Unlike lead buying, a managed marketing system generates proprietary leads that grow in volume and quality over time. |
| Xodigital manages the full funnel | Xodigital’s fractional CMO service covers SEO, paid search, CRM, and AI automation as one coordinated system for solar businesses in Sydney. |
If you have read this far, you already know that buying leads is only part of the answer. The solar businesses growing fastest in Sydney are the ones building marketing systems that generate their own verified, high-intent enquiries continuously, rather than paying a premium for someone else’s list.

Xodigital is the alternative to patching together a lead provider, an SEO agency, a Google Ads freelancer, and a CRM consultant. As a fractional CMO partner, Xodigital manages your entire marketing function through a single point of contact: strategy, website, search (paid and organic), social media, CRM, and AI automation. You get senior marketing leadership at a fraction of the cost of a full-time hire, with full accountability for results. Every campaign is built around your actual close rates and job values, not generic benchmarks.
Ready to build a solar lead generation system that works for your business? Book a consultation with Xodigital today.
Sydney’s best Google Ads agencies for lead generation combine Google Premier Partner certification, local market knowledge, and transparent pricing with no lock-in contracts. The shortlist below covers the agencies most frequently cited for qualified lead results across Australian SMBs in 2026.
| Agency | Services | Industry focus | Certifications | Reviews and trust | Pricing model | Local expertise | Strategy approach |
|---|---|---|---|---|---|---|---|
| AdVisible | Google Ads, SEO, Social, Web Design | Multi-industry | Google Partner | Strong client retention | Monthly retainer | Sydney-based | Full-funnel, data-driven |
| DNM Digital | Google Ads, SEO, Paid Social | Lead gen, sales growth | Recognised partner | Transparent, trusted | No lock-in contracts | Australia-wide | Custom strategy, no offshore |
| LocaliQ Sydney | Search, Social, Display, Video, AI lead management | Local Australian businesses | Google Premier Partner, Meta Partner, Microsoft Advertising Partner | Established APAC reputation | Retainer-based | Sydney and ANZ | AI-powered campaign management |
| Uppercut Digital | Google Ads, Digital Strategy, Web Design | ROI-focused, competitive markets | Google Partner | Growth-focused reviews | Retainer | Sydney | Competition-beating ROI focus |
| XLR8 Media | Google Ads management, Real Estate Ads, Reporting | Real estate agents | Google Partner | Specialist niche reputation | Not publicly listed | Australia-wide | High-intent vendor lead generation |
| Warren Digital | Google Ads, SEO, Social, Web Design, Live Chat | Local Sydney businesses | Not publicly listed | Boutique, personalised service | Not publicly listed | Sydney boutique | Qualified traffic and sales leads |
| Greater Leads | Google Ads, Meta Ads, LinkedIn Ads, SEO | Multi-channel PPC and SEO | Google Premier Partner 2025, Meta Business Partner, NSW Government Approved Supplier | Data-driven, proven ROI | Not publicly listed | Sydney | Multi-channel, data-driven PPC |
| digital channel | Digital marketing campaigns | SMBs | Not publicly listed | Not publicly listed | Not publicly listed | Australia | Campaign management |
| Loudachris Digital Marketing | Google Ads, SEO, Social | SMBs and service businesses | Not publicly listed | Growing local reputation | Not publicly listed | Sydney | Performance-focused |
| XO Digital | Google Ads, SEO, Social, CRM, AI automation | SMBs, multi-industry | Not publicly listed | Not publicly listed | Not publicly listed | Sydney | Integrated full-funnel |
| Australian Internet Advertising | Google Ads, SEO, Web Design | Multi-industry | Not publicly listed | Established Australian agency | Not publicly listed | Australia-wide | Performance and conversion focus |
Google Premier Partner status is the clearest third-party signal that an agency meets Google’s standards for campaign performance and spend management. Agencies like LocaliQ Sydney and Greater Leads hold this status in 2026, placing them among a small percentage of Australian agencies that qualify.
Not every campaign type is built for lead generation. Knowing which ones to prioritise helps you hold any agency accountable for their recommendations.
On the bidding side, Target CPA and Target ROAS are the two strategies most suited to lead generation. Target CPA tells Google’s AI to find conversions at or below a set cost per lead. Target ROAS is more appropriate once you have CRM data attached, because it optimises toward the revenue value of each lead rather than just the volume.
Pro Tip: Connect your CRM to Google Ads via offline conversion imports. This feeds actual sales data back into the bidding algorithm, so Google learns to find prospects who convert to paying clients, not just form fills.

Volume is not the goal. A large proportion of new leads never convert to sales, which means chasing raw lead numbers without tracking quality is one of the fastest ways to burn your budget.
The metrics that matter in a well-run campaign are cost per lead (CPL), lead-to-appointment rate, and lead-to-sale rate. CPL tells you what you are paying per enquiry. The conversion rates downstream tell you whether those enquiries are worth anything. Tracking only CPL without the downstream data is how businesses end up celebrating cheap leads that never close.
Quality-driven campaigns share a few consistent characteristics:
Consumers today read reviews, watch videos, and compare options across 5.5 online touchpoints before filling out a lead form. That means a single Search Ad is rarely enough on its own. The campaigns that generate the best-qualified leads typically combine Search with retargeting and a nurture sequence that keeps the prospect engaged after the first click.
The agency selection decision comes down to a handful of criteria that separate genuine specialists from generalists running templated campaigns.

Certifications and partnerships are the starting point, not the finish line. Google Premier Partner status confirms an agency meets performance benchmarks, but it does not guarantee they understand your industry or your buyer.
Red flags to watch for:
Questions worth asking any agency before signing:
Transparent pricing and no offshore handoff are the two non-negotiables most often cited by Australian SMBs who have switched agencies after a poor experience. A detailed service scope, agreed upfront, protects both sides.
The table in the opening section covers the full shortlist. Looking across those agencies, a few patterns stand out for businesses comparing options.
LocaliQ Sydney brings the broadest channel coverage, combining Search, Social, Display, Video, and AI-powered lead management under one roof, which suits businesses that want a single agency handling multi-channel campaigns. Greater Leads holds both Google Premier Partner 2025 and NSW Government Approved Supplier status, a combination that carries weight for businesses in regulated or government-adjacent industries.
XLR8 Media is the clearest niche specialist on the list, focused entirely on real estate agents and high-intent vendor leads. If you are outside real estate, they are not the right fit. Warren Digital operates as a boutique Sydney agency, which means more personalised attention but a narrower service scope than the larger players.
DNM Digital’s no lock-in contract model is worth noting for businesses that want flexibility while they test an agency relationship. Uppercut Digital positions around ROI and competition-beating results, which suits businesses in crowded markets where cost-per-click is high and differentiation matters.
Pricing across the group is mixed. Several agencies do not publish rates publicly. Where pricing is disclosed, monthly retainer models are standard for ongoing campaign management, with project-based or campaign-based engagements available for one-off work.
The agencies listed above each bring genuine strengths. Where Xodigital differs is in how Google Ads sits within a connected marketing function rather than operating as a standalone service.

For Australian SMBs, the most common problem is not the ad itself. It is what happens after the click. Leads arrive, get logged in a spreadsheet, and fall through the cracks before anyone follows up. Xodigital’s approach connects Google Ads campaign management to CRM setup, AI-powered automation, and nurture sequences so that every lead is captured, scored, and followed up without manual effort.
The lead generation strategies that produce the best CPL for SMBs in 2026 combine inbound intent (Search Ads) with outbound retargeting and a structured nurture sequence. Hybrid approaches work best when budget is limited, because they extract more value from each click rather than simply buying more traffic.
Pro Tip: When using lead form assets in Google Ads, switch the optimisation setting from “More volume” to “More qualified” and enable OTP verification. This filters out invalid contacts and reduces the volume of low-intent submissions that inflate your lead count without improving your pipeline.
Xodigital’s fractional CMO model means one senior contact manages the entire marketing function, from Google Ads strategy through to CRM and reporting. There is no account manager passing work offshore and no junior running your campaigns unsupervised.
Most Sydney businesses choosing a Google Ads agency are paying for campaign management alone. Xodigital gives you something different: a senior marketing lead who owns your entire growth function, including paid search, organic, social, CRM, and AI automation, all through one point of contact.

For SMBs that have tried agency relationships and found themselves managing the agency rather than the other way around, the fractional CMO model is a direct alternative. You get senior-level strategy and hands-on execution at a fraction of the cost of a full-time marketing hire, with no lock-in and no offshore handoff. If you want Google Ads lead generation that connects to your actual sales pipeline, get in touch with Xodigital to discuss what that looks like for your business.
The most effective Google Ads lead generation for Australian SMBs combines high-intent Search campaigns, quality-focused bidding, and a connected CRM so that every lead is tracked from click to closed sale.
| Point | Details |
|---|---|
| Lead quality over volume | 80% of new leads never convert to sales, so tracking CPL and downstream conversion rates matters more than raw lead counts. |
| Campaign types to prioritise | Search Ads, Lead Form Assets, and Performance Max are the three formats most suited to direct lead generation in 2026. |
| Agency selection criteria | Prioritise Google Premier Partner status, Australian-based account management, no lock-in contracts, and transparent CPL reporting. |
| Lead form optimisation | Use the “More qualified” setting and OTP verification on lead form assets to reduce spam and improve pipeline quality. |
| Xodigital’s approach | Xodigital connects Google Ads management to CRM, AI automation, and nurture sequences through a single fractional CMO contact. |
Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with
digital.
Our team of digital wizards will help build and execute your perfect digital marketing
strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will
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Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with
digital.
Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be
in
touch shortly.
Choosing XO Digital as your digital marketing agency in Sydney means partnering with a team dedicated to your success. Here’s why we are the best choice:
Client-Centric Approach
At XO Digital, our clients are at the center of everything we do. We take the time to understand your business, industry, and goals, allowing us to develop strategies that deliver real results.
Innovative Solutions
We stay ahead of industry trends and leverage the latest technologies to provide innovative solutions that drive your business forward. Our creative approach ensures that your digital marketing efforts are both effective and cutting-edge.
Results-Oriented
Our focus is on delivering measurable results. We set clear KPIs and continuously monitor performance to ensure that our strategies are achieving your desired outcomes. Our commitment to transparency means you’ll always be informed about your campaign’s progress.
Dedicated Support
From initial consultation to campaign execution and beyond, our team provides dedicated support throughout your journey. We are here to answer your questions, address concerns, and provide guidance to help you achieve your digital marketing goals.
Selecting the right digital marketing agency is a critical decision for your business. Here are some tips to help you make an informed choice:
Define Your Goals
Before you start your search, clearly define your digital marketing goals. Whether you want to increase website traffic, generate leads, or boost sales, having a clear objective will help you find an agency that aligns with your needs.
Evaluate Their Expertise
Look for an agency with a proven track record and expertise in the areas that matter most to your business. Review their case studies, client testimonials, and portfolio to assess their capabilities and results.
Check Their Approach
Ensure that the agency takes a strategic and data-driven approach to digital marketing. Avoid agencies that promise quick fixes or unrealistic results. A reputable agency will focus on long-term strategies and measurable outcomes.
Consider Their Communication
Effective communication is essential for a successful partnership. Choose an agency that is transparent, responsive, and proactive in keeping you informed about your campaign’s progress.
Assess Their Pricing
While cost shouldn’t be the only factor, it’s important to find an agency that offers value for money. Compare pricing structures and ensure that you understand what’s included in their services.
At XO Digital, we understand that choosing a digital marketing agency in Sydney involves more than just selecting a service provider. It’s about finding a partner that aligns with your business objectives and can drive real results. Here’s what makes us stand out:
Tailored Strategies
We believe that no two businesses are alike, which is why we create custom strategies tailored to your specific needs. Whether you’re looking for SEO, PPC, social media management, or content marketing, our team designs a plan that aligns with your business goals and target audience.
Data-Driven Approach
Data is at the heart of everything we do. Our strategies are built on a foundation of data analysis and insights, allowing us to make informed decisions and optimize campaigns for maximum impact. We track key metrics and adjust our approach based on real-time performance data.
Proven Track Record
With years of experience in the industry, XO Digital has a proven track record of delivering successful digital marketing campaigns. Our portfolio includes a diverse range of clients across various industries, each benefiting from our innovative strategies and exceptional results.
Transparent Communication
Transparency is crucial in any partnership. At XO Digital, we maintain open and honest communication with our clients. We provide regular updates on campaign performance, share insights, and are always available to address any questions or concerns you may have.
Comprehensive Services
From SEO and PPC to social media management and content marketing, we offer a full suite of digital marketing services. Our comprehensive approach ensures that all aspects of your online presence are covered, providing a cohesive and effective marketing strategy.
Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit xodigital.au/services
Because our engagements are month to month engagements, we go hard on implementing the right tools and dashboards to make it super clear for what is or isn’t working. The usual KPIs that we like to track:
1. Lead volume.
2. Total lead count, Marketing qualified count, Sales Qualified count and Junk/Spam count.
3. We also segment this by channel, so we can track which channels are delivering the most amount of quality leads.
4. Revenue attribution – We track revenue made per marketing channel as well.
That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.
We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.
We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.