With the Google Display Network being so vast, we need to ensure that we are crafting a highly targeted and laser focused display strategy that best sets your brand up for success. During this initial phase, we will sit down with you and learn everything there is to know about your business, inclusive of your main competitors and how they’re performing, as well as identifying who your main target audience comprises of. We’ll provide you with a free audit of your current Google Ads Display Account or if you’re new to market, present you with an opportunity analysis of how display marketing can play an important role for your brand via extensive market and strategic research.

Using our team’s best practices and industry knowledge, we will develop the framework of your Google Ads Display campaign, optimised for conversions on your website. In this phase, we’ll provide you with our audience strategy, recommendations on ad formats, as well as ensuring all of your tracking is setup correctly so we can report on the actions users make across your touchpoints.

Now that we have our strategy developed and finalised, our team of in-house design specialists will assist in asset creation, crafting the most amazing designs, guaranteed to grab the attention of your audience immediately. We then begin to build our your display campaigns through the Google Ads API, implementing all key campaign parameter such as audience targeting, budget, objective and tracking, so we can attribute every conversion to the campaign it came from.

We’re here to maximise your Display Marketing effectiveness and results. We’ll optimise your Google Display Marketing campaigns efficiently and effectively to drive real results, in line with your main KPIs outlined in the first phase, which will feed in to your very own personalised dashboard. We’ll take all these learnings and insights to continuously improve your Google Display Marketing campaigns over time.