With a proven track record of delivering excellent service to large entities through parent company PremiAir Fuels, and having just gone through a period of intensive growth and success, our client was looking to expand their remit to service small businesses with the launch of their new platform – Fill’er App. As a result, an internal audit of their current digital channels was needed, assessing existing strategies and campaigns to craft a winning approach that would help them reach their sales goals across a new market.
New App Installs, with a $9 Cost Per Install across Social Media Ads Management
New website visitors, with a bounce rate of <10%
New conversion on site (Download App, Get a Quote, Order Confirmed URL) with a Conversion Rate of 30%
Digital Catalogue Audit: Social Media Marketing| Pay Per Click (PPC)|
PremiAir Hire, a well established provider of diesel fuel and services, engaged the X/O Digital team to market their new brand, Fill’er App, across digital channels. Fill’er App focuses on servicing smaller businesses that want a more a directed and trusted provider rather than investing their time and resources on other expansive services. These insights were found through extensive market research and focus groups. Through a simple 4-step process, users are able to order, purchase and receive their fuel through our client’s website or app. Our client is also able to track and oversee all orders that have been made by users through the development of a custom order dashboard.
As Fill’er App were brand new in-market, this meant that it was up to our team to deliver a complete digital offering across the channels that were important for them. In addition, we wanted to ensure that all proper tracking was set up across these digital channels to help us and our client make more ROI driven strategic decisions. We proposed Google Search Ads and Facebook Prospecting and Remarketing strategies (through existing CRM integrations) to create highly segmented campaigns to convert new users on site and send existing users back to site to make repeat orders.
Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.
Error: Please review highlighted fields and re-submit the form
Success: Your form has been recieved
Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.