Winki Energy is a fast-growing solar and battery installer focused on helping Australian homeowners reduce their energy bills with clean, affordable power solutions. They offer end-to-end solar installations, with a focus on government rebates and premium product offerings.

Winki Energy partnered with X/O Digital as their fractional CMO to lead their digital strategy end-to-end. With no reliable inbound system in place, we built a high-performing marketing engine across every major channel – delivering clarity, scale, and serious ROI.

Paid Media Campaigns

We launched targeted Meta and Google Ads campaigns tailored to rebate-eligible homeowners. Campaigns were structured to drive both direct enquiries and long-term lead nurturing through educational offers.

Attribution & Tracking

We implemented comprehensive tracking using Google Tag Manager, Google Analytics, and Meta Pixel to track phone calls, forms, scroll events, and attribution across channels. This allowed us to accurately identify the lowest cost-per-sale and guide future budget distribution.

Results Achieved

The strategic rollout delivered exceptional results across inbound lead generation and marketing clarity.

Key Performance Indicators:

• Inbound Leads: Scaled from 0 to over 100+ per month

• Attribution Clarity: Full tracking setup provided channel-level cost-per-sale data and ROI transparency

Successes by Milestone

A strategic roadmap showcasing key achievements across short-, mid-, and long-term initiatives. From stabilising ad performance and enhancing tracking to revamping website structure and preparing for advanced digital growth, each milestone reflects a step forward in driving measurable results and scalable success.

Short-Term Wins:

• Scaled from zero to 100+ inbound leads per month through targeted Meta and Google Ads campaigns

• Launched a new website with simplified messaging, faster load times, and better conversion flow

• Built full-funnel tracking across all channels to clearly identify cost per sale and return on ad spend

Mid-Term Gains:

• Refined campaign targeting to prioritise high-quality leads in rebate-eligible areas

• Established clear attribution across Meta, Google, and organic sources to guide ongoing budget allocation

• Began improving SEO rankings for key solar and battery search terms to reduce long-term cost per lead

Long-Term Plans:

• Expand nationally with geo-targeted campaigns and rebate-specific messaging

• Build organic authority through blog content and SEO landing pages focused on solar rebates and battery storage

• Launch automated nurture sequences to convert unready leads over time

• Optimise for profitability by doubling down on channels with the strongest conversion-to-sale ratios

Client Testimonial

Why This Case Study Matters

Winki Energy’s success illustrates how a complete performance framework—paired with strategic creative and precise tracking can transform marketing from a guesswork expense into a scalable growth engine.

From solar installation to digital implementation, clarity is key.

Final Thoughts

With full attribution, a high-performing site, and cost-effective ad delivery, Winki Energy now has a growth engine built for scale and sustainability.

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