CLIENT CASE STUDY
TradesFibrestyle
Search campaigns and rebuilt landing pages for a specialist pool resurfacing business.
Results reported in the original client case study. The source does not give a single reporting period; outcomes vary by business, budget and market.
THE BUSINESS
Fibrestyle is a business that specialises in Fibretech pool resurfacing and restoration. Serving homeowners, Fibrestyle prides itself on providing high-quality craftsmanship for fibreglass and concrete pool transformations. As a trades-based business with an excellent reputation in the field, Fibrestyle came to X/O Digital with the goal of modernising their digital presence and capturing more leads online.
Despite their strong service quality and satisfied customer base, Fibrestyle faced key digital challenges:
Their primary objective was to generate more qualified leads, lower their cost per lead, and ensure their website was effectively converting traffic.
A complete keyword and content audit was conducted to realign Fibrestyle’s website with high-intent search terms such as “pool resurfacing,” “fibreglass pool renovation,” and “concrete pool resurfacing.”
Meta descriptions and title tags were updated across key service pages, and blog content was introduced to support keyword clustering and topical authority. Technical SEO improvements such as image optimisation, internal linking, and schema markup were also applied.
Fibrestyle’s Google Ads account was underperforming and required a reset. We created new campaigns grouped by service and location, applied refined audience targeting, and introduced high-converting ad copy that clearly explained the benefits of their services.
Daily optimisations and budget adjustments ensured every dollar was spent efficiently, with specific emphasis on cost per lead.
We rebuilt Fibrestyle’s main landing pages with clear visual hierarchy, mobile responsiveness, and direct CTAs (Call-to-Actions). The new structure featured trust signals (reviews, photos, guarantees), a simplified enquiry form, and better user flow.
These landing pages were A/B tested for conversion rate improvements over a 90-day period.
The new digital foundation delivered a range of improvements across all key performance areas.
A strategic roadmap showcasing key achievements across short-, mid-, and long-term initiatives. From stabilising ad performance and enhancing tracking to revamping website structure and preparing for advanced digital growth, each milestone reflects a step forward in driving measurable results and scalable success.
This case study highlights the importance of aligning digital channels with business goals. Trades-based businesses like Fibrestyle often rely on word-of-mouth and referrals but miss out on the high-converting traffic that well-optimised websites and Google Ads can deliver.
By pairing SEO with performance-driven ads and effective design, Fibrestyle was able to scale their leads and significantly improve cost-efficiency.
FROM THE PEOPLE WE WORK WITH
The most proactive outsourced marketing company we've ever used. Thanks for being both creative and also implementing/executing fast to get tangible results 👍
Asset building Systems
An excellent company to work with for both digital marketing and web development. Their team consistently demonstrates strong expertise, proactively suggesting improvements and making ongoing adjustments to deliver the best possible results.
Allshelter
We’ve been working with XO Digital for nearly a year, and the results speak for themselves. They have done an outstanding job, and their team truly understands how to drive online search performance and deliver real outcomes. I highly recommend them to any business that is serious about search engine success.
Packserv
Excellent service and transparency. XO really feel like a partner that has our best interests at heart not an agency trying to rinse us for every dollar they can. Technically very sound and helped get our Hubspot into shape and manage our Google Ads account
Winki Energy
X/o Digital have doubled my appointments in a matter of 30 days. Highly recommended for google ads and SEO.
Lumi Lash & Co
X/o has been fantastic. The team has been able to get me ranking on page one for multiple cities in an industry that is extremely competitive. I can't recommend them enough!
DWLF
Highly recommended! They offer unlimited advice and suggestions to enhance the overall marketing performance of a business. They take complete ownership of the success of each campaign, truly dedicated to achieving remarkable results.
Nodd Solutions
Choosing XO Digital as our web development partner has been a game-changer for our business. Zyran and team are not only incredibly responsive but also exhibits a genuine commitment to understanding our unique needs, something we had struggled to find in previous partnerships. From the outset, XO…
PSC
XO Digital has completely transformed our approach to Google Ads. Previously, we were spending money with little to no results for months. However, once XO Digital took over, we saw a dramatic shift. They delivered great results in a remarkably short time frame, changing the game for us. Will…
Integrated Chiropractic
I am continuously impressed by the exceptional service we receive from XO Digital. They proactively manage our entire marketing portfolio, from website oversight to coordinating all marketing channels. It’s a relief having one dedicated person seamlessly handle everything. XO Digital consistently…
Zgrada Pools
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