CLIENT CASE STUDY
TradesCiti Industries
A search and website strategy that turned visibility into commercial results.
Results reported in the original client case study. The source does not give a single reporting period; outcomes vary by business, budget and market.
THE BUSINESS
Citi Industries is a trade waste specialist, delivering end-to-end commercial plumbing solutions. Their services include grease trap installations, pump servicing, wash bay construction, waste pit maintenance, and council compliance, all tailored for businesses that require reliable, regulation-ready infrastructure.
Citi Industries needed to upgrade their digital presence and scale qualified lead generation. Before engaging X/O Digital, their online presence was inconsistent, with:
Their goals were to own their niche online, drive steady lead flow, and gain full clarity on ROI by channel.
Citi Industries engaged X/O Digital as their fractional CMO to lead their end-to-end digital marketing strategy. From a complete website redevelopment to targeted ad campaigns and SEO, we’ve helped position them as a go-to provider in the trade waste and commercial plumbing space.
We launched targeted Google and Meta Ads campaigns focused on high-conversion keywords like “grease trap installation” and “commercial waste pit maintenance.”
Simultaneously, we built a long-tail SEO strategy with optimised landing pages, service-specific blog content, and technical site improvements.
The new website structure focused on clean navigation, better conversion flow, and SEO fundamentals. Copy was reworked to reflect the real-world outcomes Citi delivers for their clients.
Full-funnel tracking was deployed using Google Analytics, Tag Manager, and Meta Pixel. This enabled clear insights into which channels and campaigns delivered the best cost-per-lead.
Citi Industries’ new digital foundation rapidly turned into real business results.
A strategic roadmap showcasing key achievements across short-, mid-, and long-term initiatives. From stabilising ad performance and enhancing tracking to revamping website structure and preparing for advanced digital growth, each milestone reflects a step forward in driving measurable results and scalable success.
Citi Industries’ transformation is a prime example of how a full-service digital approach, anchored in performance, clarity and technical excellence, can unlock record-setting growth, even in specialised B2B sectors.
FROM THE PEOPLE WE WORK WITH
The most proactive outsourced marketing company we've ever used. Thanks for being both creative and also implementing/executing fast to get tangible results 👍
Asset building Systems
An excellent company to work with for both digital marketing and web development. Their team consistently demonstrates strong expertise, proactively suggesting improvements and making ongoing adjustments to deliver the best possible results.
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We’ve been working with XO Digital for nearly a year, and the results speak for themselves. They have done an outstanding job, and their team truly understands how to drive online search performance and deliver real outcomes. I highly recommend them to any business that is serious about search engine success.
Packserv
Excellent service and transparency. XO really feel like a partner that has our best interests at heart not an agency trying to rinse us for every dollar they can. Technically very sound and helped get our Hubspot into shape and manage our Google Ads account
Winki Energy
X/o Digital have doubled my appointments in a matter of 30 days. Highly recommended for google ads and SEO.
Lumi Lash & Co
X/o has been fantastic. The team has been able to get me ranking on page one for multiple cities in an industry that is extremely competitive. I can't recommend them enough!
DWLF
Highly recommended! They offer unlimited advice and suggestions to enhance the overall marketing performance of a business. They take complete ownership of the success of each campaign, truly dedicated to achieving remarkable results.
Nodd Solutions
Choosing XO Digital as our web development partner has been a game-changer for our business. Zyran and team are not only incredibly responsive but also exhibits a genuine commitment to understanding our unique needs, something we had struggled to find in previous partnerships. From the outset, XO…
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XO Digital has completely transformed our approach to Google Ads. Previously, we were spending money with little to no results for months. However, once XO Digital took over, we saw a dramatic shift. They delivered great results in a remarkably short time frame, changing the game for us. Will…
Integrated Chiropractic
I am continuously impressed by the exceptional service we receive from XO Digital. They proactively manage our entire marketing portfolio, from website oversight to coordinating all marketing channels. It’s a relief having one dedicated person seamlessly handle everything. XO Digital consistently…
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