The most proactive outsourced marketing company we've ever used. Thanks for being both creative and also implementing/executing fast to get tangible results đź‘Ť
Rodney Doven
Asset building Systems
EXPERTISE PEOPLE CAN TRUST
PROFESSIONAL SERVICES.
BUILT TO GROW.
Make your expertise visible, reach the right decision-makers and turn considered enquiries into meaningful commercial conversations.
Clients we work with
EXPERIENCE IN YOUR INDUSTRY
THE WORK.
THE RESULTS.
FROM THE PEOPLE WE WORK WITH
GOOD WORK.
GREAT RELATIONSHIPS.
An excellent company to work with for both digital marketing and web development. Their team consistently demonstrates strong expertise, proactively suggesting improvements and making ongoing adjustments to deliver the best possible results.
Trixie Hobson
Allshelter
We’ve been working with XO Digital for nearly a year, and the results speak for themselves. They have done an outstanding job, and their team truly understands how to drive online search performance and deliver real outcomes. I highly recommend them to any business that is serious about search engine success.
Julia Casey
Packserv
Excellent service and transparency. XO really feel like a partner that has our best interests at heart not an agency trying to rinse us for every dollar they can. Technically very sound and helped get our Hubspot into shape and manage our Google Ads account
Steve Cox
Winki Energy
X/o Digital have doubled my appointments in a matter of 30 days. Highly recommended for google ads and SEO.
Adelle Mackintosh
Lumi Lash & Co
X/o has been fantastic. The team has been able to get me ranking on page one for multiple cities in an industry that is extremely competitive. I can't recommend them enough!
Daniel Wakim
DWLF
Highly recommended! They offer unlimited advice and suggestions to enhance the overall marketing performance of a business. They take complete ownership of the success of each campaign, truly dedicated to achieving remarkable results.
Tom Hall
Nodd Solutions
Choosing XO Digital as our web development partner has been a game-changer for our business. Zyran and team are not only incredibly responsive but also exhibits a genuine commitment to understanding our unique needs, something we had struggled to find in previous partnerships. From the outset, XO…
Rezelda Smith
PSC
XO Digital has completely transformed our approach to Google Ads. Previously, we were spending money with little to no results for months. However, once XO Digital took over, we saw a dramatic shift. They delivered great results in a remarkably short time frame, changing the game for us. Will…
Bosco Wong
Integrated Chiropractic
I am continuously impressed by the exceptional service we receive from XO Digital. They proactively manage our entire marketing portfolio, from website oversight to coordinating all marketing channels. It’s a relief having one dedicated person seamlessly handle everything. XO Digital consistently…
Allen Barac
Zgrada Pools
WHAT WE UNDERSTAND ABOUT PROFESSIONAL SERVICES
TRUST FIRST.
THEN TIMING.
Accountants, lawyers, advisers and consultants are chosen by people who are anxious about choosing badly. The work is to be credible before the need arises and findable at the moment it does.
Referral still does most of the work
Most firms win their best clients through referral. Marketing’s first job is to make the referred person’s research reassuring, not to replace the relationship that sent them.
People buy the practitioner, not the practice
Biographies, experience, memberships and the way a problem is explained carry more weight than a brand statement. The partner’s voice is the asset; an agency voice undoes it.
Matter value varies enormously
A simple will and a commercial dispute arrive through the same enquiry form. Without qualification, the diary fills with the least valuable work and the partners notice before the report does.
Regulated advertising is a real constraint
Legal, financial and advice services carry professional conduct and advertising rules covering claims, comparisons, testimonials and outcomes. They differ by profession and by state, and they shape what marketing is allowed to say.
THE DETAIL THAT DECIDES THE RESULT
INTENT, PROOF.
AND THE RULES.
Four things that decide a professional services account, and what we do with each.
People search the matter, not the category
Buyers type the problem rather than “law firm” or “accountant”. They search for unfair dismissal, a Division 7A loan, selling a business, a contract dispute. The firms that win are the ones that have published the answer to the specific question.
How we use it
We build and rank a page per matter or service with a clear next step, and run paid search only on the matters worth the click. Broad category terms are left alone: they are expensive, they attract comparison shoppers and they rarely convert to an engaged matter.
The first-meeting offer sets client quality
An unqualified free consultation attracts people shopping for free advice. A structured, screened or paid first meeting attracts people ready to engage, and it protects the most expensive hour in the firm.
How we use it
We test the offer as carefully as the ad: what the meeting covers, who it suits, what it costs. Forms ask about matter type, timing and situation, and enquiries that are not a fit get a helpful redirect instead of a follow-up call.
Compliance and claim rules
Professional conduct rules restrict testimonials, comparisons and success claims, financial services carry their own advice and disclosure obligations, and some jurisdictions restrict advertising for particular matter types altogether.
How we use it
We confirm the applicable rules with the firm’s principal or compliance contact before drafting, keep a record of approved claims, and build proof from credentials, process transparency and anonymised matter narratives rather than outcomes. Nothing goes live that the firm cannot defend.
Referrals, calls and brand search muddy attribution
A referred prospect often arrives through a brand search, which the platform then takes credit for. Firms routinely over-invest in the channel that was merely last to be touched.
How we use it
Brand and non-brand are always separated, calls are tracked, and intake asks how the person heard about the firm. The referral network is measured and supported as a channel in its own right rather than treated as luck.
HOW WE RUN A PROFESSIONAL SERVICES ACCOUNT
BE CREDIBLE.
BE THE FIRST CALL.
Built to be the firm a referred prospect is relieved to find, and the one an active searcher can actually understand.
Everything published is reviewed by the firm before it runs. Where professional rules limit what can be said, the rules win and we find another way to make the case.
WHAT THE WORK TAUGHT US
WE GOT IT WRONG.
WE CHANGED IT.
Three corrections that changed how we run these accounts.
We treated client quotes as ordinary proof
On an early engagement we drafted marketing using client testimonials without checking the profession’s advertising rules closely enough. The firm’s own review caught it, which is not where it should have been caught.
What we do now
Claims, testimonials and comparisons are checked against the applicable professional rules before drafting rather than after. We keep an approved-claims list per client and build proof from process, credentials and anonymised matter detail.
We sold a free consultation too hard
A free-consult offer tripled enquiries and halved conversion to engagement. Partners spent their week giving advice to people who never intended to instruct anyone.
What we do now
We qualify before the meeting and design the first conversation with the firm. Fewer, better-prepared enquiries are the objective, and we report conversion to engaged matter rather than enquiry count.
We optimised towards brand search
A campaign looked excellent because it was capturing people who had already been referred. The firm was paying to close business it had already won.
What we do now
Brand and non-brand are split in every report. Brand is defended cheaply; growth is judged on non-brand demand and on referral activity we can see.
WHERE WE SIT
PROVEN HERE.
NOT ONLY HERE.
Solar, manufacturing and trades are our deepest industries. Professional services is a proven one, and the buying behaviour is closer than it looks: considered, referral-led and trust-first.
We bring the discipline, you bring the expertise
We do not pretend to practise your profession. We build the demand, the pages, the intake and the reporting around the expertise already in the firm.
We work inside your professional rules
Compliance is a design constraint from the first draft, not a legal review bolted on at the end of a campaign.
A small, senior team
The people who plan the work also run it, which matters when the writing has to sound like a principal rather than an agency.
WHAT IT IS WORTH
- One matter can fund the year
- We size the work against your average matter or engagement value and your conversion rate, not against generic lead benchmarks from unrelated industries.
- Partner time protected
- Qualifying before the first meeting is usually worth more than extra enquiries, because it gives back the scarcest resource in the firm.
- Content that keeps working
- Matter pages rank, get forwarded and reassure referred prospects for years after they are written.
Right fit
Firms with a defined specialisation, a partner willing to put their expertise on the page, and an intake process that responds the same day.
Not the right fit
Firms wanting volume enquiries regardless of matter type, anyone seeking claims their professional rules do not allow, and practices with no capacity for new clients.
LET’S START WITH YOUR BUSINESS
GOOD GROWTH.
STARTS HERE.
Tell us where you are, what you’d like to improve and how you’re currently investing in marketing. We’ll review the details before discussing the right next step.
Zyran ErasmusHead of Growth, XO Digital
Having trouble with the form? Open our contact page.
LET’S MAKE YOUR NEXT MOVE COUNT
READY FOR WHAT’S NEXT?
Tell us where you want to go. We’ll talk through how to get there.
Start a conversation