CLIENT CASE STUDY
SolarWinki Energy
Advertising, a rebuilt website and tracking brought a new inbound lead strategy to life.
From a starting point of zero.
Results reported in the original client case study. The source does not give a single reporting period; outcomes vary by business, budget and market.
THE BUSINESS
Winki Energy is a fast-growing solar and battery installer focused on helping homeowners reduce their energy bills with clean, affordable power solutions. They offer end-to-end solar installations, with a focus on government rebates and premium product offerings.
Before teaming up with X/O Digital, Winki Energy had no reliable inbound lead system in place. Their challenges included:
Winki Energy partnered with X/O Digital as their fractional CMO to lead their digital strategy end-to-end. With no reliable inbound system in place, we built a high-performing marketing engine across every major channel – delivering clarity, scale, and serious ROI.
We launched targeted Meta and Google Ads campaigns tailored to rebate-eligible homeowners. Campaigns were structured to drive both direct enquiries and long-term lead nurturing through educational offers.
We implemented comprehensive tracking using Google Tag Manager, Google Analytics, and Meta Pixel to track phone calls, forms, scroll events, and attribution across channels. This allowed us to accurately identify the lowest cost-per-sale and guide future budget distribution.
The strategic rollout delivered exceptional results across inbound lead generation and marketing clarity.
A strategic roadmap showcasing key achievements across short-, mid-, and long-term initiatives. From stabilising ad performance and enhancing tracking to revamping website structure and preparing for advanced digital growth, each milestone reflects a step forward in driving measurable results and scalable success.
Winki Energy’s success illustrates how a complete performance framework, paired with strategic creative and precise tracking, can transform marketing from a guesswork expense into a scalable growth engine.
From solar installation to digital implementation, clarity is key.
IN THEIR OWN WORDS
“Excellent service and transparency. XO really feel like a partner that has our best interests at heart not an agency trying to rinse us for every dollar they can. Technically very sound and helped get our Hubspot into shape and manage our Google Ads account”
Posted on Google
We did not write this. Steve left it on our Google profile, so you can open it there and check it yourself.
Read this review on GoogleFROM THE PEOPLE WE WORK WITH
The most proactive outsourced marketing company we've ever used. Thanks for being both creative and also implementing/executing fast to get tangible results 👍
Asset building Systems
An excellent company to work with for both digital marketing and web development. Their team consistently demonstrates strong expertise, proactively suggesting improvements and making ongoing adjustments to deliver the best possible results.
Allshelter
We’ve been working with XO Digital for nearly a year, and the results speak for themselves. They have done an outstanding job, and their team truly understands how to drive online search performance and deliver real outcomes. I highly recommend them to any business that is serious about search engine success.
Packserv
Excellent service and transparency. XO really feel like a partner that has our best interests at heart not an agency trying to rinse us for every dollar they can. Technically very sound and helped get our Hubspot into shape and manage our Google Ads account
Winki Energy
X/o Digital have doubled my appointments in a matter of 30 days. Highly recommended for google ads and SEO.
Lumi Lash & Co
X/o has been fantastic. The team has been able to get me ranking on page one for multiple cities in an industry that is extremely competitive. I can't recommend them enough!
DWLF
Highly recommended! They offer unlimited advice and suggestions to enhance the overall marketing performance of a business. They take complete ownership of the success of each campaign, truly dedicated to achieving remarkable results.
Nodd Solutions
Choosing XO Digital as our web development partner has been a game-changer for our business. Zyran and team are not only incredibly responsive but also exhibits a genuine commitment to understanding our unique needs, something we had struggled to find in previous partnerships. From the outset, XO…
PSC
XO Digital has completely transformed our approach to Google Ads. Previously, we were spending money with little to no results for months. However, once XO Digital took over, we saw a dramatic shift. They delivered great results in a remarkably short time frame, changing the game for us. Will…
Integrated Chiropractic
I am continuously impressed by the exceptional service we receive from XO Digital. They proactively manage our entire marketing portfolio, from website oversight to coordinating all marketing channels. It’s a relief having one dedicated person seamlessly handle everything. XO Digital consistently…
Zgrada Pools
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