CLIENT CASE STUDY
ManufacturingAsset Building Systems
Paid campaigns, search and a redesigned website connected around lead generation.
From a starting point of zero.
Reported in the early months of the engagement.
Results reported in the original client case study. The source does not give a single reporting period; outcomes vary by business, budget and market.
THE BUSINESS
Asset Building Systems is a specialist design-and-construct company focused on commercial and industrial steel buildings. From aviation hangars to large-scale warehouses, Asset delivers engineered, bespoke solutions. With a commitment to precision and customer service, they wanted their digital strategy to mirror the strength and scalability of their physical builds.
Prior to partnering with X/O Digital, Asset Building Systems was experiencing:
They needed a comprehensive marketing overhaul to scale awareness and lead acquisition.
We launched Meta Ads from the ground up, using tailored visuals and ad copy for different audience segments. Google Ads were restructured with product-specific campaigns, geographic segmentation, and improved targeting.
Remarketing strategies and custom conversion tracking were also implemented.
We expanded keyword targeting through new landing pages, optimised existing content, and improved site speed and UX. Asset’s website was redesigned to better reflect their professionalism and scale, with simplified messaging and clearer CTAs.
Our fCMO provided high-level strategic guidance, coordinated marketing activities with the sales team, and ensured consistent messaging across channels.
Asset Building Systems experienced a transformation in digital performance.
A strategic roadmap showcasing key achievements across short-, mid-, and long-term initiatives. From stabilising ad performance and enhancing tracking to revamping website structure and preparing for advanced digital growth, each milestone reflects a step forward in driving measurable results and scalable success.
Asset Building Systems’ journey reflects the power of a full-funnel digital strategy. Combining strategic oversight with well-executed SEO, paid media, and UX improvements created a reliable system for high-quality lead generation.
B2B companies with long sales cycles often struggle with digital clarity, this case shows how smart tracking and multi-channel integration can solve that.
IN THEIR OWN WORDS
“The most proactive outsourced marketing company we've ever used. Thanks for being both creative and also implementing/executing fast to get tangible results 👍”
Posted on Google
We did not write this. Rodney left it on our Google profile, so you can open it there and check it yourself.
Read this review on GoogleFROM THE PEOPLE WE WORK WITH
The most proactive outsourced marketing company we've ever used. Thanks for being both creative and also implementing/executing fast to get tangible results 👍
Asset building Systems
An excellent company to work with for both digital marketing and web development. Their team consistently demonstrates strong expertise, proactively suggesting improvements and making ongoing adjustments to deliver the best possible results.
Allshelter
We’ve been working with XO Digital for nearly a year, and the results speak for themselves. They have done an outstanding job, and their team truly understands how to drive online search performance and deliver real outcomes. I highly recommend them to any business that is serious about search engine success.
Packserv
Excellent service and transparency. XO really feel like a partner that has our best interests at heart not an agency trying to rinse us for every dollar they can. Technically very sound and helped get our Hubspot into shape and manage our Google Ads account
Winki Energy
X/o Digital have doubled my appointments in a matter of 30 days. Highly recommended for google ads and SEO.
Lumi Lash & Co
X/o has been fantastic. The team has been able to get me ranking on page one for multiple cities in an industry that is extremely competitive. I can't recommend them enough!
DWLF
Highly recommended! They offer unlimited advice and suggestions to enhance the overall marketing performance of a business. They take complete ownership of the success of each campaign, truly dedicated to achieving remarkable results.
Nodd Solutions
Choosing XO Digital as our web development partner has been a game-changer for our business. Zyran and team are not only incredibly responsive but also exhibits a genuine commitment to understanding our unique needs, something we had struggled to find in previous partnerships. From the outset, XO…
PSC
XO Digital has completely transformed our approach to Google Ads. Previously, we were spending money with little to no results for months. However, once XO Digital took over, we saw a dramatic shift. They delivered great results in a remarkably short time frame, changing the game for us. Will…
Integrated Chiropractic
I am continuously impressed by the exceptional service we receive from XO Digital. They proactively manage our entire marketing portfolio, from website oversight to coordinating all marketing channels. It’s a relief having one dedicated person seamlessly handle everything. XO Digital consistently…
Zgrada Pools
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